Ecommpreneur Ecommerce News, Education, Resources, Coaching and Consulting Fri, 22 May 2020 02:22:47 +0000 en-US hourly 1 Ecommpreneur 32 32 If you are sick of the e-commerce hype then look no more! You are in the right place! Direct, blunt, funny and to the point. I am obsessed with building solid e-commerce businesses that deliver to their community. Simple systems that will attract the ideal paying customers to your stores to buy your products and services with the ultimate goal of building a multi-million dollar business in a few years NOT a short term craze! Ecommpreneur clean episodic Ecommpreneur (Ecommpreneur) Ecommerce News, Education, Resources, Coaching and Consulting Ecommpreneur EP001 – Introduction Tue, 10 Apr 2018 18:00:56 +0000 0 <img width="150" height="75" src="" class="webfeedsFeaturedVisual wp-post-image" alt="EP001-Introduction" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" srcset=" 150w, 300w, 768w, 1024w, 38w, 250w, 200w, 729w, 878w, 1058w, 1460w" sizes="(max-width: 150px) 100vw, 150px" /><p>Introduction to EcommerceIf you feel like you’re chasing your tail this podcast is designed to get you moving again.  If you want to build a sustainable online business the Ecommpreneur podcast is here to deliver for you.  I’m a Brit by way of Australia and I’ve been working in online business since 1999.  I made […]</p> <p>The post <a rel="nofollow" href="">EP001 – Introduction</a> appeared first on <a rel="nofollow" href="">Ecommpreneur</a>.</p>

Introduction to Ecommerce

Introduction ecommerce

If you feel like you’re chasing your tail this podcast is designed to get you moving again.  If you want to build a sustainable online business the Ecommpreneur podcast is here to deliver for you.  I’m a Brit by way of Australia and I’ve been working in online business since 1999.  I made a lot of mistakes along the way but things really started to take off once I got onto Amazon in 2013.  I have had plenty of friends recently tell me that I should share those lessons with others and that’s what I started this podcast.

I’m not going to sugar-coat anything in this podcast.  The get-rich-quick sales hype is not for me.  I know how difficult it can be to get an online business going. And there are plenty of unscrupulous courses out there willing to take advantage.

I’m going to cover a lot of ground in this podcast.  Everything to do with e-commerce.  From sales platforms to traffic and conversion.  I also want to discuss the importance of a good marketing campaign and a detailed description of how to run your business.  But beyond the nuts and bolts of running a good company, I want to talk about something that is less discussed.  That is the necessity to plan for success.  You have to win the battle before you even start.  That means picking the right market with the right product or service.

Being of service and being useful to your clients is the key to creating a successful company.  Not only is that good for your customers – it’s good for you.  It’s the difference between just making money and really enjoying your work.

I want to start this series by discussing the philosophy that I’ve developed over that last decade.  There are five phases that we are going to discuss over the coming weeks.  All of this is going to be free and the podcast is going to be a strictly no-pitch environment.  That’s not what this is about.  If you subscribe write and review you’ll become a member of the 15k club.  I know what you’re thinking.  You want 15 million not 15 thousand.  That’s a great goal but you have to get to 15k first.  That’s what I’m here to help you to accomplish.

We are going to do two episodes a week.  One will be with me alone and on the other, I’ll be joined by a guest who will share their business lessons.  And I want to hear from you! The more feedback I get the better I’ll be able to tailor this content to your needs.  You can contact me at  I’m really looking forward to starting this journey with you.


You're listening to the Ecommpreneur Podcast where e-commerce meets the entrepreneur. No BS e-commerce tips and advice to help you achieve your business dreams.

Hi there and welcome to the Ecommpreneur Podcast, this is a very first introductory episode so welcome, it's great to have you here. My names Julian Thornton and I'm here to tell you more briefly about what this podcast is all about, why I started it and why it's important for you hopefully.

So let's start with that first, you've come here, your time is precious, so let's just tell you straight out whether this is for you or not. So I've designed this podcast specifically for people who are either very new to e-commerce, whether it be Amazon, eBay or you've got a Shopify store or a Magento store, so if you're brand new or you're stuck. Now stuck can mean many things in a different way to different people. Stuck can be that you just can't get started, stuck can be that you're at a certain level and you need to get to a higher level to build the income and the lifestyle that you want. So the other thing too is it's not so much for info products, it's for physical products, for private-label wholesaling online and retail arbitrage that kind of thing. So if you want to build a store that's systemised, that has processes in place, so you understand how to build a long-term sustainable business that's profitable and doesn't take every minute of your waking hour then this podcast is definitely going to be of use to you.

It's going to be short, sharp, punchy, direct that's the kind of person I am. And you may or may not know who I am, people who know me know that I'm direct, I'm blunt, and I don't mess around, so I'm going to ask you right up front for permission to be me. I can be a little colourful, I'm a mixture of English and Australian, so a bit of a bulldog if you know what I mean with a kangaroo tail. So I've got the bulldog with the kangaroo jump, which is a bit of a strange mix, my accent might be a little bit hard for you to understand I can't slow down usually, I'll try. But if you find me hard to understanding then get VLC for your audio player or and replay the episodes at a slower pace. That way hopefully you can understand what it is I am saying. The other thing is I'm going to transcribe all the episodes, so if you do struggle at a certain point you can go and find out or get a translation if you know what I mean. So anyway it's a funny thing all this accent stuff because I can't stand a lot of Americans and some of the English too now.

So you know what’s in it for you I guess is really structure, guidance, expert advice in a short snackable format. So you're not going to be going around circles and not getting traction. The whole purpose of this is to get traction. So over the course of the last few years since I've been in the e-commerce world, I've been online since 1999, so I went to my first conference in America in 2000, so I've been for a long time failing online since 1999 anyway. The first course I bought was Cory Rudl Internet Marketing Centre course; it was a dirty great big it was probably about 10 pounds that thudded on the ground, a big folder with a ton of DVDs or CDs back then and it was nuts. And I got hooked on that day one; I'm just into associate marketing and e-books and that kind of thing, the only problem was I wasn't very good at it.

And for most of the first 10 years I was a complete failure, got to 2009, 2010 I started to get a better idea of what was going on, and certainly, by 2012 I was better and then learned about e-comm and 2013-14 it just took off. So I'm a great case study for anyone out there who's been persisting and has gone through huge ups and downs probably more downs than ups. You may have lost marriages over it, friendships, I've been through all that, and it's extremely painful. But if you wired like me, like you're a wannabe entrepreneur, or you're an entrepreneur that's starting to make some waves and get some traction then fantastic, it's worth it trust me. Just stick with it, follow your heart and don't listen to the naysayers, be sensible, learn from your mistakes, don't make the same mistakes time and time again. You can make the same mistake a couple of times, maybe 3, but once it gets over 3, then you need a smack over the head so, stop making the same mistakes. And we'll talk a lot about the shiny object syndrome that is mistake number one, and we all including myself keep doing it. So I have to smack myself over the head on a regular basis because all the tools and courses in the world are not really going to help you. It's actually very very simple and we'll talk a lot about this over the coming episodes.

So if you don't know much about me, that's kind of a brief, my backgrounds actually in investments and banking. I was a mortgage broker; I was a real estate investor and I traded stock options both in America, Europe and in Australia and I've always been around helping people understand how to create wealth and how money works. And I guess the system that we operate in which I'm not a massive fan of but it’s what we're stuck with and we've got to do the best we can right. So that's been my background for the last 10-15 years, and now that I've discovered e-commerce I'm just obsessed with it, I think about it non-stop all the time, I'm always looking for ways of improving marketing and sales and systems and procedures because that's the key. Every time I have an issue with anything its like well it comes back to the system and the systems broken. So systems are absolutely key to your business being successful.

Over the course of the last few years, I've had lots of people approach me and I've been coaching people sort of on the side more so in the last two years because I want to understand what it is that the main issues for people. And I don't want to be promoting something until I've really ironed out the wrinkles and make it the best it can be. It's never going to be perfect, but don't want to just stick out half thought material, because it just wastes everyone's time including me. So you might make some money out of it initially, but you create headaches for yourself, and you also risk being called things you don't want to be called and that's going to happen too, not everyone's going to like me right. So why make it harder for yourself is what I'm saying. Things have to be well thought out and planned that's a big part of who I am.

So getting back to the actual podcast itself, it’s called the Ecommpreneur, its e-commerce entrepreneur combined, go figure, not hard right. A lot of people can't spell it right it's ECOMM because of that's the first part of e-commerce, its got two Ms, and then entrepreneurs got preneur on the end that's PRENEUR, Ecommpreneur. Not difficult, but lots of people are seemingly having trouble spelling it. So we've got the 15 K club, that should be easy 15K CLUB that should be pretty easy to remember.

Now you'll notice its the $15,000 club, it's not the $1 million over nightclub; it's not the millionaire club, the trillionaire club, the billionaire club. I'm not into the hype; I'm not going to hype this up. Most people are happy if they get 10 or 15,000 a month net going into their bank account, that's what Ecommpreneur is all about. Is how we get you from where you are now to at least 15,000 a month in your bank account, net of all your costs, you've got to be making a profit. No point in learning all this and spending all your time and effort on it if you don't make a profit. So that is the number one goal, especially if you're newbies that you might only be making 1000 a month, not even that in some cases, might not have even started. So for most of you, $15,000 a month going in your bank account is going to change absolutely everything. To go from 15 to 50 is not a big jump, getting that first 10 to 15 that's the hard bit, that's when you're peddling really hard, or you're on the runway, and the Jets are screaming down the runway trying to take off, that's where you're at right now. And you just need a system to be able to tweak a few things here and there and understand what it takes to actually get up in the air or to hit top speed and maintain it. So that's what this is going to be about.

The format that I'm going to start off with it's going to evolve because I need your input okay. Initially, we're going to start with one or two episodes, the first sort of 7 to 10 is just going to be me going through the Ecommpreneur philosophy, how it's evolved, how I think and what I want to achieve with you as a result of listening to this podcast. So initially it'll be one or two episodes of about half an hour to forty minutes in length. Each episode's going to have either a takeaway PDF or an action steps PDF. So you can action what we've been talking about straight away. That will be more the case with the guests that come on, so we'll have guests that are experts at Shopify, Bit.commerce, Magento, Amazon, eBay, Etsy, Rakuten all those things, email marketing, social media, Facebook ads all that kind of stuff. So very specifically honed into e-commerce sellers. So the other thing I was thinking of was having certain months themed for a specific activity, whether it be Amazon, eBay whatever. So there's a lot of options.

Now on our website, we've got a suggestion box or you can just go to contact us and send us a message, there are a few ways you can get a message to us. But what I'd love you to do is to tell me what your number one challenge is. What's the number one topic that you want to learn about? There’s a lot of stuff you don't know about, and part of my job is to put that in front of you so that you're aware of it. But from where you're sitting right now what are you struggling with and what can we do to help. Then we can run the podcasts put all the resources and tools and other things that you're going to need onto the show notes on the website, and you can get access to it really simply and quickly, and implement it straight away. So implementations the key from all of this, no good of me just waffling away if you don't do anything, so really important that you do that.

And finally what I'd love you to do is to subscribe to the podcast on iTunes and Stitcher, I think we're going to have SoundCloud too, but iTunes and Stitcher are the main things, join the free membership at Ecommpreneur. So get on the list, I'm not going to start hammering you with lots of affiliate deals, that's not going to happen okay. I'll make sure you know about the podcasts; I'll make sure you know about the guests that are coming on and how to get the most out of those episodes and the guests all right. This is 90% completely free; there will be potential courses down the road with some services that we've developed that should be very helpful. But I'm only going to send stuff to you that is helpful and has good value. And it will because we've tested it and we've taken people through it, and we've worked out what's good value for you. So we're not going to sell your email lists or anything like that, everything’s going to be protected in terms of privacy and we respect your privacy totally, so nothing to fear there. I think at the end of the day you're just going to love the fact that, we're going to give you lots of useful information, it's going to be organised, you're going to be able to implement it in a structured format, and your business is going to grow, if you focus right.

So we're going to go through so much info gradually over the next couple hundred episodes, there will be a lot more than that. But that's really the target is to get that first couple hundred and see your businesses grow. So yeah that's pretty much it, all I need you to do is to go and subscribe, rate and review, give us some feedback and let's make this the best potential e-commerce podcast going out there in the world, great to see you and I'll see you on the next episode thanks.

Outro: You have been listening to Julian Thornton, host of the Ecommpreneur Podcast, home of the 15K club, make sure you take action now and head over to and search for this episode, download your action PDF and details of our special guest. Follow us on Facebook, Twitter and DeTune to keep up to date and qualify for contests and insane discounts on everything you will need to make it with your e-commerce business. If you liked the show make sure you subscribe to iTunes and give us a great rating and review thanks and we'll see you next time on the Ecommpreneur Podcast.

The post EP001 – Introduction appeared first on Ecommpreneur.

Introduction to EcommerceIf you feel like you’re chasing your tail this podcast is designed to get you moving again.  If you want to build a sustainable online business the Ecommpreneur podcast is here to deliver for you. Introduction to EcommerceIf you feel like you’re chasing your tail this podcast is designed to get you moving again.  If you want to build a sustainable online business the Ecommpreneur podcast is here to deliver for you.  I’m a Brit by way of Australia and I’ve been working in online business since 1999.  I made […] Ecommpreneur clean 13:19
EP002 – Phase 1 – Planning Wed, 24 Jan 2018 14:15:07 +0000 0 <img width="150" height="109" src="" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" srcset=" 150w, 300w, 768w, 1024w, 38w, 250w, 138w, 552w, 667w, 803w, 1460w" sizes="(max-width: 150px) 100vw, 150px" /><p>Phase 1: Planning Today on the Ecompreneuer Podcast we're going to talk about planning. So many people go into business without a clear idea of why they started in the first place. Are you just looking for a quick buck? You can end up switching from one project to another without achieving anything. I've fallen victim […]</p> <p>The post <a rel="nofollow" href="">EP002 – Phase 1 – Planning</a> appeared first on <a rel="nofollow" href="">Ecommpreneur</a>.</p>

Phase 1: Planning 


Today on the Ecompreneuer Podcast we're going to talk about planning. So many people go into business without a clear idea of why they started in the first place. Are you just looking for a quick buck? You can end up switching from one project to another without achieving anything. I've fallen victim to the same “shiny object syndrome”, taking course after course and doing everything you're being asked but never making any money. Believe me I feel your pain.

It took a very long time to get any traction. The key to succeeding online is having a good plan in place well before you launch. So what am I talking about? It's about vision. Why are you doing this? Having a clear understanding of your reasons for building this business will help to get you through the hard times.

So often people have a scatter-shot approach. They will have many kinds of businesses operating but with little to no integration with one another and with no long-term vision. What are you building? Michael Gerber said it best in The Emyth. You must have an exit plan in place right from the start. A three to five plan is best in my opinion. You have to know your numbers and be able to measure those against you goals.

Ecompreneur is all about developing a plan in five phases. You're going to learn how to plan, the create and launch the business. Those are followed by the growth and exit phases. Exit doesn't just mean selling out. Its about how what you do with the money. You've got to tailor this for yourself with a clear idea of where you want to end up.

I'm going to help you along the way. I've created checklists and other planning tools to make sure you have what you need to create a great plan.


Hi, there welcome to the Ecommpreneur podcast this is episode two, and it's all about Phase 1, planning, it’s the plan. When you get started in this business most people don't seem to actually really know why they're in business, it's like just to make some quick money or they don't really have a lot of vision in terms of what they're doing. And they can go around in circles, I see this a lot, going around in circles and going from one thing to the next and not really being sure as to what they're doing. And I think as a result you can suffer from overwhelm and shiny object syndrome, and you're fleeting from one thing to the next. So you know I think I've explained to you in the past couple of episodes a little bit more about me and what I've experienced over the last 17 years online heading for 18. And you know I've fallen victim to that process before myself just doing course after course after course, then you sort of get a bit paralysed because you want everything to be perfect. You’ve made a few mistakes, and then you just have to spin your wheels because you're not really sure what to do next everything you've tried doesn't work. You feel like you're doing everything the courses are telling you to do, but you're not making any money. So it's extremely frustrating, and if you're caught in that trap, I totally get it. 


I've spent countless hundreds of thousands of dollars over the last 20 years on my education from everything to do with online marketing, to real estate, to trading financial markets, even wholesaling real estate deals in America. So I've of done all kinds of things. Then as you know a few years ago I started to focus more on the e-commerce side of things, and I think that's where I got my traction. Because I started to focus, this is my love now, it's all to do with e-commerce and selling anything online, I absolutely adore it, and it's taken a very long time for me to gain my traction. So this first Phase to me is probably the most important part, because if you don't get this part right, you can just end up spinning your wheels and not getting any momentum. And you'll just waste time and money, increase frustration and feel like a failure. Your self-esteem could very well hit an all-time low in this business, and your relationships can suffer with yourself, with your wife, your partner, your children, friends and family. So I would say that if you're going to focus on one area of the website and the podcast it's going to be Phase 1. So I would go to the website, go to the blog, go to the podcast page, search for Phase 1 category and just study that like mad. It will be the difference between succeeding in the next 12-18 months as opposed to the next 20 years like me. So I'd be very very careful and heed the warning, it's extremely important.


So what am I talking about here when we're planning, is it setting goals and all that sort of boring stuff. I think most people find goalsetting really boring, well in a way it's having a vision really. It’s understanding why you're in this business, what's your big reason why, something is going to have to carry you through the hard times. You are going to have challenges learning this business and figuring out how it's all going to work for you. So I think if you spend a couple of weeks really going over this I think it's time well spent.


So what I'm suggesting you do here is really have a think about what you're building. If you're just interested in setting up a T-Spring site, or just a couple of products on Amazon, doing a few affiliate programs, whatever just e-commerce is not going to be for you, it's not what I'm talking about. You can definitely do affiliate marketing; you can definitely do some info products of someone else's and your own, you can mix it up a bit for sure. But that's part of the big picture; I don't think any of those one things should be your main focus. I think you've got to have a plan to build different parts of your business, master them, create cash flow, manage it like a true business and keep growing it from there. That's my recommendation. So you know you've got to really think about what you're building here. Because ultimately and if you've read E-Myth by Michael Gerber you'll know that you've got to start with an exit plan. So it’s like Steve Covey said, start with the end in mind. So what are you trying to create here in what timeframe.


Now some of you will have a 10-year timeframe, some of you will have a 2-year timeframe, some may be even less. But I would say that 3 to 5 years is probably what timeframe you should be looking at and meticulously planning what you're doing each day, week, month of the year in 90-day batches to achieve your goals. So you've got to know your numbers and know where you're heading, because if you don't know where you are heading, you're like a boat without a rudder. So you know set the coordinates, chart the journey and implement step-by-step, that’s what I'm talking about here. Because one day you want to be in front of say an investor or a company that is looking to buy or merge with your company and you want the best arrangement you can get for yourself.


Now a lot of this will depend on what your plan is and my ideal plan just to give you an example is to have maybe 2 or 3 companies in different markets, and maybe sell 1 or 2 of them off and maybe just have one leftover. But that's just for me; I don't have kids so I would say if I had kids it'd be very different. If I had my own family I'd be wanting to leave a legacy, and I kind of want to do this for my nieces and nephews as well, so in a way, it's still the same thing. It'd be really great if I could leave a legacy, teach my nieces and nephews or your children if you had children how this business works. You see there is a much bigger picture to this overall for me you know I build the business up, then I buy real estate, then I buy investments, and then I buy my toys. So then I want to show my family how to do the same thing and pass it down to the next generation and the next generation. Because I don't really have a lot of faith in the government out there, I don't have a lot of faith in the system; it's certainly not setup in my interests. And if you are listening to this and think that the governments going to look after you I think you need to go and get your head read, sorry if that offends you but seriously wake-up. So I'm not a fan of all that, I know I have to take responsibility and be accountable for what I'm doing. So I'd seriously suggest you adopt a similar view if you don't already. But I would presume that most of you who are entrepreneurs already get that, it's nothing new.


So you need to have a vision, you need to know why you're building this, you want to be sitting in front of an investor or a company that's going to buy your business for a lump sum or invest in it. Now if they're going to be sitting in front of you looking at investing in your company what do you think is going to be better, oh hi Mr investor yes I've got 100 products on Amazon and I'm making a couple of hundred thousand a year or a couple million a year. Or yes Mr investor I'm making a couple of million a year 80% is on my own e-com store, 20% is through other sales platforms, I've got my own database, I've got a very strong brand in the general public, I have systems, I have processes, I have research data on my market globally. And you know you're presenting in a way in terms of the financial data is solid, verifiable and you've got goodwill in the business, and your database is responsive, engaging, and you've got all the analytics to prove it. Now you can't do that with just an Amazon business. Your brand on Amazon it’s not your brand, everything’s Amazon so you've got bugger all control over that. So anyone whose smart will look at that and go well you have a very diminished sale value on your particular business because there’s very little control.


So I hope you understand that distinction, I think most of you do, but unfortunately, most of us have been taught to just be on one platform or one sort of sales channel,  for your programs for weight loss, bodybuilding, you know just do that. As opposed to combining the whole lot and being an authority within that marketplace, that's what we're talking about here. So you've got to know what you're building, and you've got to know why you're doing this. You're doing it for your kids as a legacy, is it for you, what are you doing it for. Is it for charities, is it for your church, you've really got to internalise that because that will drive you forward and it will get you through those hard times, because you're going to have them, okay. So we're really trying to set ourselves up for success here mentally, visualise what we're going to achieve or want to achieve over the next 3 to 5 years. I think 3 years is far enough; you do a 3 monthly plan, 12 month, then a 3-year general plan sort of like a helicopter view over the whole lot. So that's what I suggest you do and learn how to sell a business along the way too, but that's going to come later right, so don't worry too much about that in the beginning. And just really understand what a real business looks like.


Like I mentioned before you know a real business has you know a department for operations, for human resources, for their IT, sales and marketing, customer service you know. So it's really important that you've got your processes and your systems for each of those departments in order and that's what [inaudible 00:10:45] is all about, that’s why we split it up into these 5 Phases. Okay so you know you're going to plan what you're doing, then you're going to create it, then you're going to launch it, then you're going grow it, then you're going to exit. And exit doesn't mean you just sell out, exits what you do with the money that you've created. So you've got to tailor this to suit yourself, so that's why the planning is so important and visualising what you're going to do at the end, okay. So we need to learn how to put the right plan together, we're going to give you checklists and all kinds of things to help you do this part.


So that's all I really want to talk about in terms of Phase 1. Definitely, go and have a closer look on the website, if you can subscribe to the podcast if you like it, rate and review is really important if you could do that. And give us your feedback, it's so vital that the listeners in the 15K club give us the feedback so we can produce content that you really need. And if you've got any questions just pop it in the suggestion box on the website, send an email to podcast at [inaudible 00:12:04] .com and get in touch. I'm really keen to talk to anyone who's resonating with what I'm talking about here, and let's make a difference for not just ourselves but for other people out there. Because I can tell you now once you start helping other people and teaching other people, you become so much better at the business, and that I think applies to anything that you're doing. As soon as you start teaching, you do become better, and it can only be a good thing for you and your family. So with that, we're going to move on to Phase 2 which is all about the creation of your infrastructure and what you're going to do before you actually start promoting and you start your launches. So I'll see you in the next episode thanks for listening.

The post EP002 – Phase 1 – Planning appeared first on Ecommpreneur.

Phase 1: Planning Today on the Ecompreneuer Podcast we're going to talk about planning. So many people go into business without a clear idea of why they started in the first place. Are you just looking for a quick buck? Phase 1: Planning Today on the Ecompreneuer Podcast we're going to talk about planning. So many people go into business without a clear idea of why they started in the first place. Are you just looking for a quick buck? You can end up switching from one project to another without achieving anything. I've fallen victim […] Ecommpreneur clean 13:19
EP003 – Phase 2 – Building Your Business Sat, 20 Jan 2018 20:36:30 +0000 0 <img width="150" height="106" src="" class="webfeedsFeaturedVisual wp-post-image" alt="Building Your Business" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" srcset=" 150w, 300w, 768w, 1024w, 38w, 250w, 141w, 566w, 683w, 823w, 1460w" sizes="(max-width: 150px) 100vw, 150px" /><p>PHASE 2 - Building Your BusinessDuring our planning phase I emphasized how important is to be selling your product across multiple channels – not just on Amazon. But building your business is about more than just selling your products. It's about building a brand that leverages the power of podcasts, videos and social media. If you're […]</p> <p>The post <a rel="nofollow" href="">EP003 – Phase 2 – Building Your Business</a> appeared first on <a rel="nofollow" href="">Ecommpreneur</a>.</p>

PHASE 2 - Building Your Business

Building Your Business

During our planning phase I emphasized how important is to be selling your product across multiple channels – not just on Amazon. But building your business is about more than just selling your products. It's about building a brand that leverages the power of podcasts, videos and social media.

If you're married with kids and you have a full time job you have very little time to devote to this online business. Trying to make money right away is going to be difficult. Most businesses take as long as four years to become successful. That's why building a strong foundation to build your business is so important. It's not going to click a button and make a million dollars.

Selecting the right niche and building the correct business model around it is so critical. I've seen many people jump into marketing their products under a private label straightaway. I think that's a big mistake. Especially if you're only selling on Amazon.

When you drill down into the market you're chasing and correctly identify your niche you're way ahead of the game. So many people don't even bother to do that kind of work. When you specialize in an area you need to know the pricing, the shipping, who's buying, what they're buying and why they're buying it.

If you don't have that kind of granular understanding of your market you're going to fail.


Hello again Julian Thornton here from the Ecompreneur podcast, so nice to have you here again. And hopefully, you've listened to Phase I. In Phase 1 we talked about plan, the plan, planning. So in planning, we're really sort of understanding what a real business is as opposed to just selling through one channel like Amazon. To be a true Ecompreneur, you're selling through multiple channels, multiple products, multiple categories and multiple modalities of learning and delivery. So you might have info courses that are on DVD, online membership courses things like that. E-books, books, Kindle, audio podcasts, there's all kinds of things, right. So you're not limited to just selling a physical product, there's a lot more to it than that. 

So Phase 1 extremely important. And then when you've got a very clear idea of what the plan is going to be then we have to start creating and building what we're actually going to be doing. So what happens here is we're starting to manifest what the thoughts are. So it's what business model we're going to start with, that's critical because most of you are actually in the wrong business model. You're doing private labeling when you really should not be doing that straightaway. Everything comes down to time, money, skills and experience within this business. And for a lot of the people I talk to, I don't know about you, but maybe you'll get this. If you're married with kids male or female, you could be the mother or the father, and you've got a full-time job, or you're working as was as being at home looking after the kids. You have very limited time, and you may have been working in a different field and have been thinking about Internet marketing in some way shape or form for quite some time. When I say quite some time, it could have been years. You might have been having a dabble at a few things and not doing very well and getting frustrated like a lot of us are.

So you think about this, and if you're in the situation, you know exactly what I mean. You're already tired when you get up because you've got young kids between the ages of 2 and 15, they're a handful right. And we love them dearly. I don't have my own, but I've been a stepfather on and off for most of the last 15 odd years. So I've experienced it in my own way, and it's extremely busy. And you get to 8-8:30 at night when you've come home from work, and you've probably commuted into work at least half an hour. So an hour a day is just. Then you had to grapple through the working day; sometimes it's okay sometimes you hate. And for some of you just don't like it ever, you just hate the whole setup. You get home, you hopefully spend some time with your children and your spouse and cook dinner, have dinner together, maybe watch a bit of TV and relax, a little glass of wine or whatever it is you do in the evening. Then the kids go to bed, and it's 8, 8:30, 9 o'clock and then you have to sit down and start learning about all this. That is a really hard deal.

So you've got limited time, you may have limited money, most of us are usually living paycheck to paycheck. So you're stressed about money, right. And then you look at your skill set for this industry, and you usually have about 2 or 3% of what is required because there's so much to do, right. And you've got very limited experience. And the experience you do have its probably failing to a large degree, at least you're feeling like you're failing, you're not getting anywhere because you're not making money and that's part of the problem is we're all like we've got to make money. And most businesses that setup don't make money for the first 5 years and most go broke in the first five years.


So for some reason we go from real business to offline to online and just lose all sensibility. Like we're going to click three buttons and make $1 million. Get that out of your head, this is a real business too, its hard work. You can get lucky, but we're not really trying to set ourselves up for luck her. We don't want a flash in the pan results; we want a solid sustainable business for many years to come. I know that isn't as sexy as pressing three buttons and making $1 million, but I'm afraid that is the harsh reality. And it doesn't mean you can't make significant income quickly and sustain it; I'm not saying that. I'm just trying to pull the brakes on a little bit in terms of the lack of reality in a lot of cases from what you've been conditioned to think is normal online that it's really not.


So this whole creation side of things is obviously a very important part flowing on from the plan. We've got to setup the right business model, we've got to look into the niche that were looking in and make sure that it's a good niche. So the market you're looking at has lots of niches usually, which one is going to be the best one for you okay.


Not every niche is good for one person is going to be good for you. And the business model like I said, if you're private labelling upfront and you don't have the money to support private labelling and the time to do it properly, and you're limited with skill and experience, you are playing with fire in my opinion. I don't think that's a great place to start for a lot of you. And you might have lots of money and no skills, I still caution you to be very very very careful. Especially if you're just starting on Amazon. Amazon is like a petulant child; it'll just do what it wants whenever it wants, and it will scream and carry on and then not say anything. And you know it's just a bit mental sometimes. Like it's still very very worthwhile if you do it the right way, but I have my opinion about the way most people have been taught to sell on Amazon. I think it's losing its effectiveness because so many people have been taught the same way, especially when it comes to finding your products. 


And that's kind of what I'm about to talk about here is the business model list is one thing.

So whether you start private label, you do online or retail arbitrage, drop shipping, whatever it might be. Each one has got its pros and cons. And we'll go into each one in more detail, but there's definitely good ways of setting yourself up in these areas, and ways that are just silly. But we'll go into more detail about that. What I'm trying to get at here is you need to be unique, everything you do needs to be a little unique. It's got to be personalised; it's got to be in line with the way you think and the way you operate. Because that's how you're going to attract people that like you, who resonate with you. They're the ones that are going to be easiest to sell to because once somebody knows, likes and trusts you the rest is pretty easy. And there's ways of having people legitimately know, like and trust you. And if it's aligned everything is a lot easier then. So this is why I talk a lot about knowing your market, getting your market message as aligned as possible to that target audience, that custom profile or the avatar that you are targeting. If you get that communication line working properly, you really do increase your chance for success.

So it's critical I think that you become as unique as you possibly can and true to your own self. Now when you start looking into your market, and you start drilling down the way we do it takes a bit of time and effort to do it. And a lot of people don't do this, and that's why I suggest you do it. If you do what most people aren't prepared to do you're ahead of the game immediately. And if you become an expert in your area, in your niche you will know and see things that the average person doesn't see.


So what I've found in the last few years since I've been doing this is that when I specialise in an area, all kinds of things pop out. But I know my market, I know the pricing, I know the shipping, I know the sizing, I know who the different types of people are that buy, what they're buying, why they're buying it, what sort of questions they're asking, what problems, frustrations and fears and desires and dreams that they have. Like you become intimately involved with this group of people in a way that you like so that you're attracting the sorts of people that you want to deal with. Why attract a bunch of people that don't have money and whinge all the time. Why would you want to do that, why would you want to, you know if you're an introverted style person why would you want to just attract everybody. Number one you're not going to, you've got to use your style and your unique qualities because no one can copy that.

And it's becoming so competitive now, Amazon, eBay, whatever online you've got to have something unique, that way you've got a much better chance of getting the sale number one, building a responsive list of people that are in that niche and keeping them.


So retention is critical, once you've got someone it's critical that you keep as many of them on your list as possible and loving you and buying from you. So creating this is extremely important and building your list of responsive fans more than customers or clients. You want to be engaging with them; you want to be doing the heavy lifting for them. So creating the infrastructure here before you launch is extremely important. Knowing how to optimize your pages, whether it's on Amazon or a Shopify site, eBay whatever you need to know that environment. You need to know who's buying in that environment.

So this might all sound a bit complicated, it isn't it's just the process, everything is a process. So building out that process step-by-step is the way to build your systems and processes that have value to that end sum. Which is the investor sitting opposite you saying yes I'll pay you what you want for this because it's worth a lot of value and you've done your research, and you've had it valued and you know that's worth that. So that to me is really why we are doing this. So understanding how to build that structure is incredibly important. So the podcast is going to obviously go through what you do in Phase 2 and bring different experts at different things in this Phase. So you can build out your sites, build out your listings on eBay, Amazon or whatever. Understanding copy, understand how to integrate your email systems and your follow-up, customer service apps. All that kind of thing, all the things you are going to need to be able to create this business that you can automate and be profitable for many years to come.

So that's Phase 2. What I recommend you do from here is to go back to the website, I'm going to keep these Phase episodes pretty short, and they are only going to be like 10 or 15 minutes long. So you can go back to the website, search Phase 2 as the category and see what pops up. If you're already very clear what you're selling in and you just need some help in terms of the infrastructure that you're creating before you start promoting. Then Phase 2 is where to look okay.

Again I'd love you to subscribe on iTunes to the podcast, rate and review it if you could that would be great. And make sure that you send us your suggestions and your issues. If you're struggling with something in particular and you need some help with it, we can definitely do a Q&A episode every now and then just to go through the most common questions. So that's Phase 2, we're going onto Phase 3 now. So we've done phase 1 which is the Plan, phase 2 which is Create, Phase 3 is the exciting bit where we start to launch. So I'll see you in the next episode.

The post EP003 – Phase 2 – Building Your Business appeared first on Ecommpreneur.

PHASE 2 - Building Your BusinessDuring our planning phase I emphasized how important is to be selling your product across multiple channels – not just on Amazon. But building your business is about more than just selling your products. PHASE 2 - Building Your BusinessDuring our planning phase I emphasized how important is to be selling your product across multiple channels – not just on Amazon. But building your business is about more than just selling your products. It's about building a brand that leverages the power of podcasts, videos and social media. If you're […] Ecommpreneur clean 13:19